SJP, by Sarah Jessica Parker, is a growing contemporary womenswear brand housing footwear, handbags and candles. The collection showcases the brand’s theme of colors acting as neutrals.
The collection is infused with personal details of Sarah Jessica’s past, present and future fashion influences. From the names of shoes, such as ‘Carrie’ from her infamous role on Sex and the City, to the grosgrain ribbon detail found on each product representing her
childhood, each style offers a story as personal to the wearer as it is to Sarah Jessica.